lemlist is a subscription outreach platform that adds LinkedIn and other channels to email. OutreachSheet is a one-time-purchase Google Sheet that sends Gmail outreach from your own account. One is a platform; the other is a tool.
Written by the maker of OutreachSheet, so read it with that in mind. Competitor details below come from each company’s own pages on 18 October 2026. Prices and features change, so check the vendor’s page before you buy.
The short answer
Choose lemlist if you want email together with LinkedIn, SMS or calling, warm-up and CRM connections. Choose OutreachSheet if email from one Gmail account is enough and you want a single payment.
| OutreachSheet | lemlist | |
|---|---|---|
| How you pay | One payment: £29, £79 or £129 at launch | Subscription. Monthly, quarterly or yearly billing |
| Price shown | £29 once at launch (£49 after the first 50 buyers) | Email: $69/month, or $55/month with yearly billing. Multichannel: $109/user/month, or $87/user/month with yearly billing |
| Channels | Email through Gmail | Email plan: email. Multichannel: adds LinkedIn automation, SMS, WhatsApp add-on and a dialer |
| Email volume | Limited by Gmail and Apps Script quotas for one account | Email plan: 50,000 emails a month |
| Warm-up and deliverability | No warm-up service. A built-in SPF, DKIM and DMARC check | Warm-up and a deliverability hub, as listed |
| Where it runs | A Google Sheet in your account; no separate server | lemlist’s hosted platform |
Rechecked 18 October 2026: lemlist’s plan guide clarifies that the Email plan is volume-based with unlimited users, while Multichannel is per user. The 50,000-email tier is shown above. Check its pricing page for the current offer.
Who should choose OutreachSheet
- One person or a small business sending from one Gmail or Google Workspace account.
- You want to pay once, not every month or year.
- You like working in a Google Sheet, and want follow-ups, paced sending and sorted replies without opt-in tracking.
What OutreachSheet does not do
It sends from a single Google account, so Gmail and Google Apps Script sending limits apply (Google’s quotas). It has no open or click tracking, no shared team inbox, and no mailbox warm-up service. Google shows an “unverified app” warning when you first authorise your own copy, because the script runs in your account; the setup guide shows each screen.
Who should choose lemlist
Teams and sellers who want to reach people on LinkedIn and other channels as well as email, and who are happy to pay a subscription for the platform around it.
Next
OutreachSheet vs GMass · Three ways to send mail merge from Google Sheets · OutreachSheet packages