Lightopia, a lantern festival brand run by Ian Xiang, used the engine that became OutreachSheet to contact venues that had never heard of it. From one ordinary Google mailbox it sent about 7,500 emails to about 4,400 venues in 31 countries and 14 languages. About 440 venues responded, and 105 of those became live conversations.
The figures
These are Ian’s approximate figures for Lightopia’s own outreach, reported on 13 October 2026. They describe one campaign by the founder, not results from OutreachSheet customers.
| Measure | Figure |
|---|---|
| Emails sent | About 7,500 |
| Venues contacted | About 4,400 |
| Countries | 31 |
| Languages | 14 |
| Responses (replies, declines and opt-outs) | About 440 |
| Live conversations | 105 |
| Bounce rate | 4.1% |
| Mailboxes used | One Google mailbox |
What the figures work out to
Simple arithmetic on the approximate figures above, rounded:
- About 1 response for every 10 venues contacted (440 of 4,400).
- About 5.9% of emails drew a response (440 of 7,500).
- About 1 in 4 responses turned into a live conversation (105 of 440), or about 2.4% of venues contacted.
- An average of about 1.7 emails per venue (7,500 across 4,400).
Because the inputs are approximate, treat these as orders of magnitude rather than precise rates. “Responses” counts declines and opt-outs as well as interested replies.
How the outreach was run
The job was simple to describe: keep a useful list of venues, write a relevant message, send it from a real person’s account, and follow through. Because the venues were spread across 31 countries, each prepared message was sent in the venue’s language, which is why OutreachSheet routes sequences by country. Everything went out from one Google mailbox rather than a sending platform.
What this does and does not show
- It shows that one ordinary Google mailbox can carry a multi-country outreach campaign of this size.
- It does not show what any other sender will get. Results depend on your list, your offer and your messages.
- It does not isolate the effect of language, sending pace, follow-ups or any single feature.
- It was run on the predecessor engine. OutreachSheet’s current features are listed on the product page.